How Search Strategy Shapes Self-Diagnosis

About 60% of Americans self-diagnose online. We investigate how the search strategy affects these diagnoses. We find that symptom-focused (vs. disease-focused) search leads to greater self-diagnosis accuracy because consumers adopt a more abstract hypothesis about their potential health state and subsequently examine a wider range of evidence to evaluate their hypothesis.



Citation:

Mohamed A. Hussein and Szu-chi Huang (2020) ,"How Search Strategy Shapes Self-Diagnosis", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1129-1133.

Authors

Mohamed A. Hussein, Stanford University, USA
Szu-chi Huang, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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