Shopping in the Dark – Barriers to Determining the Price of American Healthcare
Americans often have difficulty figuring out the cost of care in time to inform their healthcare choices. In Study 1, physicians in focus groups laid out a series of barriers to identifying these costs. In Study 2, physicians failed to calculate these costs, despite having all the necessary information.
Peter Ubel (2020) ,"Shopping in the Dark – Barriers to Determining the Price of American Healthcare", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1129-1133.
Peter Ubel, Duke University, USA
NA - Advances in Consumer Research Volume 48 | 2020
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