You Are More Patient When You Experienced More: the Impact of Memory Markers on Consumers’ Decisions in the Future

This research investigates how retrospective time progression can influence consumers’ decisions in the upcoming future. By using different numbers of memory markers, two studies show that people experience different retrospective time progression over the same duration, and they have different levels of patience on waiting and intertemporal choice.



Citation:

Yingting Wen and Ayse Onculer (2020) ,"You Are More Patient When You Experienced More: the Impact of Memory Markers on Consumers’ Decisions in the Future", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1235-1235.

Authors

Yingting Wen, ESSEC Business School
Ayse Onculer, ESSEC Business School



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

J15. The Deliberation Effect on the Judgment and Choice of Anthropomorphized Products

Juliana M. Batista, EAESP Fundação Getúlio Vargas
Jose Mauro C. Hernandez, Centro Universitário FEI

Read More

Featured

The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information

Lien-Ti Bei, National Chengchi Uniersity, Taiwan
Li Keng Cheng, National Chengchi Uniersity, Taiwan

Read More

Featured

H10. No Pain, No Out-of-Box Thinking: An Examination of the Effects of Self-Threat on Creativity

Huan You, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Haiyang Yang, Johns Hopkins University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.