Environmental Friendliness and Product Design
Two studies demonstrate that consumers judge products with a glossy, rather than matte exterior design as less environmentally friendly. This effect is driven by the belief that glossier products are more processed and less natural, and can lead to downstream consequences in regard to disposal behavior.
Jiaqi Flora Song, Boyoun Grace Chae, and Yuwei Jiang (2020) ,"Environmental Friendliness and Product Design", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1216-1216.
Jiaqi Flora Song, University of Liverpool
Boyoun Grace Chae, Hong Kong Polytechic University, China
Yuwei Jiang, Hong Kong Polytechic University, China
NA - Advances in Consumer Research Volume 48 | 2020
Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University
Doing Worse by Doing Good: How Corporate Social Responsibility makes Products Less Dangerous
Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel
Brands as Mediators: A Research Agenda
Philipp K. Wegerer, University of Innsbruck, Austria