Why Should I Improve Myself? Perceived Economic Mobility and Consumer’S Interest in Self-Improvement Products
Across three studies, we provide convergent evidence suggesting that the constraints perceived by consumers increased when they had a low perceived economic mobility (PEM), which in turn influenced their interests in self-improvement products. This study contributes to the literature of PEM by extending its downstream consequences.
Chun-Ming Yang (2020) ,"Why Should I Improve Myself? Perceived Economic Mobility and Consumer’S Interest in Self-Improvement Products", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1239-1239.
Chun-Ming Yang, Ming Chuan University, Taiwan
NA - Advances in Consumer Research Volume 48 | 2020
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