Why Should I Improve Myself? Perceived Economic Mobility and Consumer’S Interest in Self-Improvement Products
Across three studies, we provide convergent evidence suggesting that the constraints perceived by consumers increased when they had a low perceived economic mobility (PEM), which in turn influenced their interests in self-improvement products. This study contributes to the literature of PEM by extending its downstream consequences.
Chun-Ming Yang (2020) ,"Why Should I Improve Myself? Perceived Economic Mobility and Consumer’S Interest in Self-Improvement Products", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1239-1239.
Chun-Ming Yang, Ming Chuan University, Taiwan
NA - Advances in Consumer Research Volume 48 | 2020
Mistaking the Journey for the Destination: Overestimating the Fruits of (More) Labor
Eva C Buechel, University of Southern California, USA
Carey K. Morewedge, Boston University, USA
Jiao Zhang, University of Oregon, USA
Analyzing the Perception of experiential luxury consumption of millennials on instagram: A new methodological approach
Marina Leban, ESCP Europe, France
Matthias Plennert, Friedrich-Alexander Universität Erlangen-Nürnberg
Does It Pay to Be Virtuous? Examining Whether and Why Firms Benefit From Their CSR Initiatives
Dionne A Nickerson, Georgia Tech, USA
Michael Lowe, Georgia Tech, USA
Adithya Pattabhiramaiah, Georgia Tech, USA