Stop It! Consumer Resilience As a Buffer Against Psychological Conflicts in the Digital Age

Drawing on psychological resilience theory, this research is the first to define, conceptualize, and test the phenomenon of consumer resilience against the background of today’s digital environment, which confronts consumers with rising psychological conflicts (e.g. fear of missing out). The preliminary results proof consumer resilience’s buffering effect against such stressors.



Citation:

Alena Bermes, Nikita Maleev, and Peter Kenning (2020) ,"Stop It! Consumer Resilience As a Buffer Against Psychological Conflicts in the Digital Age", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1219-1219.

Authors

Alena Bermes, Heinrich Heine University Düsseldorf, Germany
Nikita Maleev, Heinrich Heine University Düsseldorf, Germany
Peter Kenning, Heinrich Heine University Düsseldorf, Germany



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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