The Status Implications of Age Perception and Conspicuous Consumption

This research examines how age perception has different implications regarding status among men and women. As a result of the different status implications of age towards men versus women, subjective age perceptions have different effects on the conspicuous consumption of men and women.



Citation:

Ga-Eun (Grace) Oh (2020) ,"The Status Implications of Age Perception and Conspicuous Consumption", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1217-1217.

Authors

Ga-Eun (Grace) Oh, Open University of Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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