The Identity Construction of the Inbetweener, Through Food Consumption: “You Are What You Eat”

With increasing migration, there is a need to explore how migrants construct identity. This study analyses how two ethnic communities, in the U.K construct identity, in relation to food consumption practices. Findings suggest that food is an acculturative and reacculturative agent, to adapt to social situations, which reflects their identity.



Citation:

Amandeep Takhar, Hatice Kizgin, and Thomas Magede (2020) ,"The Identity Construction of the Inbetweener, Through Food Consumption: “You Are What You Eat”", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 143-147.

Authors

Amandeep Takhar, De Montfort University, Leicester
Hatice Kizgin, University of Bradford
Thomas Magede, De Montfort University



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Stating the Obvious: How “Ugly” Labels Can Increase the Desirability of Odd-Shaped Produce

Siddhanth Mookerjee, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Joey Hoegg, University of British Columbia, Canada

Read More

Featured

Effects of Affective Language on Perceived Helpfulness of Online Reviews

Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France

Read More

Featured

Tuition Myopia: Temporal Discounting Induces a Myopic Focus on the Costs of Higher Education

Haewon Yoon, Indiana University, USA
Yang Yang, University of Florida, USA
Carey K. Morewedge, Boston University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.