The Identity Construction of the Inbetweener, Through Food Consumption: “You Are What You Eat”

With increasing migration, there is a need to explore how migrants construct identity. This study analyses how two ethnic communities, in the U.K construct identity, in relation to food consumption practices. Findings suggest that food is an acculturative and reacculturative agent, to adapt to social situations, which reflects their identity.



Citation:

Amandeep Takhar, Hatice Kizgin, and Thomas Magede (2020) ,"The Identity Construction of the Inbetweener, Through Food Consumption: “You Are What You Eat”", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 143-147.

Authors

Amandeep Takhar, De Montfort University, Leicester
Hatice Kizgin, University of Bradford
Thomas Magede, De Montfort University



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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