The Perfection Premium

This research documents a perfection premium in evaluative judgments wherein individuals disproportionately reward perfection on an attribute compared to near-perfect values on the same attribute. The authors also show that the perfection premium occurs because perfect items are spontaneously placed into a separate mental category than other items.



Citation:

Mathew S. Isaac and Katie Spangenberg (2020) ,"The Perfection Premium", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 425-426.

Authors

Mathew S. Isaac, Seattle University, USA
Katie Spangenberg, University of Washington, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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