Over-Inference in Predicting Others’ Preferences

Through five studies, we document an “over-inference bias,” whereby predictors over-rely on predictees’ preferences in one domain to infer their preferences in another domain. We also explore the underlying mechanism of this bias and articulate boundary conditions under which this bias can be attenuated or reversed.



Citation:

Xilin Li and Christopher Hsee (2020) ,"Over-Inference in Predicting Others’ Preferences", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1218-1218.

Authors

Xilin Li, University of Chicago, USA
Christopher Hsee, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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