Adding Human Cues in a Green Advertisement Makes It More Engaging

Making a green advertisement more engaging has always been a great concern for marketers and environmentalists. With two studies, we show that subtle human cues in advertisements can increase the audience’s engagement with the advertisement.



Citation:

Junhui Huang and Maggie Wenjing Liu (2020) ,"Adding Human Cues in a Green Advertisement Makes It More Engaging", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1202-1202.

Authors

Junhui Huang, Tsinghua University, China
Maggie Wenjing Liu, Tsinghua University, China



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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