#Favoritethings: How Posting Your Favorite Possessions on Social Media Increases Happiness

Posting favorite possessions on social media increases people’s happiness. This is because favorite possessions are unique and of personal meanings, and thus resistant to the upward social comparisons prominent on social media. The happiness associated with posts of favorite possessions in turn increases liking of the social media platform.



Citation:

Jingshi Liu, Amy Dalton, and Anirban Mukhopadhyay (2020) ,"#Favoritethings: How Posting Your Favorite Possessions on Social Media Increases Happiness", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1208-1208.

Authors

Jingshi Liu, Business School City, University of London
Amy Dalton, Hong Kong University of Science and Technology, China
Anirban Mukhopadhyay, Hong Kong University of Science and Technology, China



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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