Unanticipated Practice Disruption: Experiencing Purgatory

We aim to unpack the enactment of physical, mental and social processes by which consumers experience unanticipated disruption of practices. Adopting an ethnographic approach and investigating K2 2008 disaster, we illustrated that practice disruption is a cultural process with a temporal disappearance of institutions, boundaries and identities.


Kamran Razmdoost, Leila Alinaghian, and Elmar Kutsch (2020) ,"Unanticipated Practice Disruption: Experiencing Purgatory", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 608-609.


Kamran Razmdoost, ESCP Europe, France
Leila Alinaghian, Cranfield University
Elmar Kutsch, Cranfield University


NA - Advances in Consumer Research Volume 48 | 2020

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