Igoofed: How Consumers Assign Blame in Response to Ai Accidents

Artificially intelligent (AI) agents are becoming pervasive in a variety of domains, which means AI accidents will become increasingly common. Across four studies this research examines the “AI blame penalty” – the tendency for consumers to blame and punish AI agents and their companies more than human agents following accidents.


Rebecca J Krause-Galoni, Derek Rucker, and Aparna A Labroo (2020) ,"Igoofed: How Consumers Assign Blame in Response to Ai Accidents", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 467-468.


Rebecca J Krause-Galoni, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Aparna A Labroo, Northwestern University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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