Familiar Foreigners? Collective Consumer Identity (De)Legitimation Dynamics in the Case of Repatriate Migrants
This ethnographic study contributes to consumer acculturation research by illuminating how even in the case of little cultural distance, precisely in the context of repatriate migration, four key forces co-construct migrants' macro-level collective consumer identity as predominantly negative through dynamic legitimation and delegitimation.
Citation:
Sonja N. Kralj and Michael Paul (2020) ,"Familiar Foreigners? Collective Consumer Identity (De)Legitimation Dynamics in the Case of Repatriate Migrants", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 465-466.
Authors
Sonja N. Kralj, University of Augsburg, Germany
Michael Paul, University of Augsburg, Germany
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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