Digital Platforms and Market Intermediation

This paper explores how market intermediation may be affected when market actors rely on digital platforms. It draws on participant observation conducted in “REKO” markets in which transactions and interactions are primarily conducted via groups organized on Facebook. The paper identifies four actor/platform intersections that may profoundly shape intermediation.


Kristin Bentsen, Eileen Fischer, and Per Egil Pedersen (2020) ,"Digital Platforms and Market Intermediation", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1224-1224.


Kristin Bentsen, University of South-Eastern of Norway
Eileen Fischer, York University, Canada
Per Egil Pedersen, University of South-Eastern of Norway


NA - Advances in Consumer Research Volume 48 | 2020

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