Theorizing Relational Work in the Collaborative Economy: an Application to Peer-To-Peer Renting
Drawing on Zelizer’ (2012) economic sociology, this research theorizes renting as a combination of social ties, economic transactions, exchange media and negotiated meanings. A 3-year study of 43 owners highlights three distinct ‘relational packages’ and shows these involve relational work not only with renters but firstly with possessions.
Citation:
Dominique Roux and Russ Belk (2020) ,"Theorizing Relational Work in the Collaborative Economy: an Application to Peer-To-Peer Renting", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 639-641.
Authors
Dominique Roux, University of Reims Champagne-Ardenne
Russ Belk, York University, Canada
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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