Theorizing Relational Work in the Collaborative Economy: an Application to Peer-To-Peer Renting

Drawing on Zelizer’ (2012) economic sociology, this research theorizes renting as a combination of social ties, economic transactions, exchange media and negotiated meanings. A 3-year study of 43 owners highlights three distinct ‘relational packages’ and shows these involve relational work not only with renters but firstly with possessions.


Dominique Roux and Russ Belk (2020) ,"Theorizing Relational Work in the Collaborative Economy: an Application to Peer-To-Peer Renting", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 639-641.


Dominique Roux, University of Reims Champagne-Ardenne
Russ Belk, York University, Canada


NA - Advances in Consumer Research Volume 48 | 2020

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