Reminder Avoidance: Why People Hesitate to Disclose Their Insecurities to Friends

Five studies (all pre-registered) show that when disclosing personal insecurities (vs. other neutral or negative personal information), people decrease their tendency to prefer friends to strangers for self-disclosure. This effect occurs because people believe friends are more likely than strangers to trigger painful reminders of disclosed content – their insecurities.


Soo Kim, Peggy Liu, and Kate E. Min (2020) ,"Reminder Avoidance: Why People Hesitate to Disclose Their Insecurities to Friends", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 847-850.


Soo Kim, Cornell University, USA
Peggy Liu, University of Pittsburgh, USA
Kate E. Min, Cornell University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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