Experts Outperform Technology in Creative Markets

Recent years have seen artificial intelligence start to encroach on more creative design domains. We test whether artificial intelligence-generated logos can compete with those produced via human experts. Two logo design elicitations and seven follow-up studies evaluating the logos produced reveal why and when human experts outperform artificial intelligence.



Citation:

Evan Weingarten, Michael Meyer, On Amir, and Amit Ashkenazi (2020) ,"Experts Outperform Technology in Creative Markets", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1155-1159.

Authors

Evan Weingarten, Arizona State University, USA
Michael Meyer, University of California San Diego, USA
On Amir, University of California San Diego, USA
Amit Ashkenazi, Fiverr



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

When Zero Prices Backfire: A Dual-Process Model for Understanding Consumers’ Reactions to Zero Prices

Fengyan Cai, Shanghai Jiao Tong University
Xiaomeng Fan, Northwestern University, USA
Galen V. Bodenhausen, Northwestern University, USA

Read More

Featured

H4. Anthropomorphism Moderates the Effect of Ownership on Self Perceptions

Qiang Zhou, University of Texas at San Antonio, USA
Dengfeng Yan, University of Texas at San Antonio, USA

Read More

Featured

Felt Ambivalence: Exploring the Storage Structure and Role of Situational Relevance on the Accessibility of Dominant and Conflicting Reactions

Amit Surendra Singh, Ohio State University, USA
H. Rao Unnava, University of California, Davis

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.