Experts Outperform Technology in Creative Markets

Recent years have seen artificial intelligence start to encroach on more creative design domains. We test whether artificial intelligence-generated logos can compete with those produced via human experts. Two logo design elicitations and seven follow-up studies evaluating the logos produced reveal why and when human experts outperform artificial intelligence.



Citation:

Evan Weingarten, Michael Meyer, On Amir, and Amit Ashkenazi (2020) ,"Experts Outperform Technology in Creative Markets", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1155-1159.

Authors

Evan Weingarten, Arizona State University, USA
Michael Meyer, University of California San Diego, USA
On Amir, University of California San Diego, USA
Amit Ashkenazi, Fiverr



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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