Feeling Pressured to Disclose Personal Information? Understanding the Role of Social Pressure on Consumers’ Information Disclosure Intention

This research examines if consumers feel social pressure to disclose personal information for mobile application usage. Grounded in the theory of self-determination, the results prove that social pressure (being of multifaceted structure including fear of missing out, subjective norms, and image) is positively related to information disclosure intention.



Citation:

Alena Bermes, Maximilian Alexander Hartmann, and Peter Kenning (2020) ,"Feeling Pressured to Disclose Personal Information? Understanding the Role of Social Pressure on Consumers’ Information Disclosure Intention", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1198-1198.

Authors

Alena Bermes, Heinrich Heine University Düsseldorf, Germany
Maximilian Alexander Hartmann, Heinrich Heine University Düsseldorf, Germany
Peter Kenning, Heinrich Heine University Düsseldorf, Germany



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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