Feeling Pressured to Disclose Personal Information? Understanding the Role of Social Pressure on Consumers’ Information Disclosure Intention

This research examines if consumers feel social pressure to disclose personal information for mobile application usage. Grounded in the theory of self-determination, the results prove that social pressure (being of multifaceted structure including fear of missing out, subjective norms, and image) is positively related to information disclosure intention.



Citation:

Alena Bermes, Maximilian Alexander Hartmann, and Peter Kenning (2020) ,"Feeling Pressured to Disclose Personal Information? Understanding the Role of Social Pressure on Consumers’ Information Disclosure Intention", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1198-1198.

Authors

Alena Bermes, Heinrich Heine University Düsseldorf, Germany
Maximilian Alexander Hartmann, Heinrich Heine University Düsseldorf, Germany
Peter Kenning, Heinrich Heine University Düsseldorf, Germany



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Consuming Commodified Selves – Accelerated Identity Co-Construction Dynamics Through Fashion Performances on Instagram

Jonathan David Schöps, University of Innsbruck, Austria

Read More

Featured

Dehumanization: Coping with Embarrassment in Consumer Purchases

Yixia Sun, Zhejiang University
Xuehua Wang, East China Normal University
Joey Hoegg, University of British Columbia, Canada
Darren Dahl, University of British Columbia, Canada

Read More

Featured

Easy To Be Selfish: Comparing the Influence of a Social Norm and an Individual Example

Zheshuai Yang, National University of Singapore, Singapore
Yan Zhang, National University of Singapore, Singapore

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.