Effectiveness and Acceptance of Healthy Eating Nudges

Healthy eating nudges focusing directly on changing behaviors are three times more effective than cognitively-oriented nudges. But choosing the best nudge also requires considering their acceptance by consumers. We find that the acceptance of a nudge is inversely related to its actual effectiveness, but positively related to its perceived effectiveness.


Romain Cadario and Pierre Chandon (2020) ,"Effectiveness and Acceptance of Healthy Eating Nudges", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1124-1128.


Romain Cadario, Rotterdam School of Management | Erasmus University
Pierre Chandon, INSEAD, France


NA - Advances in Consumer Research Volume 48 | 2020

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