Have Your Cake and Make Her Eat It Too: Influencing One’S Social Influence to Justify Indulgence

We argue that people manipulate social norms to justify their own sinful behavior. Specifically, we find in online and in-lab studies that people encourage others to indulge when they have unjustifiably indulged to justify their own indulgence. Furthermore, people serve themselves more when they first serve another person.



Citation:

Stephanie Lin, Christian Wheeler, and Sherrie Ying Ying Ying Xue (2020) ,"Have Your Cake and Make Her Eat It Too: Influencing One’S Social Influence to Justify Indulgence", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1124-1128.

Authors

Stephanie Lin, INSEAD, Singapore
Christian Wheeler, Stanford University, USA
Sherrie Ying Ying Ying Xue, Singapore Management University, Singapore



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Love is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products

Jennifer L Stoner, University of North Dakota
Maria A Rodas, University of Minnesota, USA

Read More

Featured

The Interaction Effect of Food Variety and Simulation of Eating on Consumers' Calorie Estimation

Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University

Read More

Featured

R1. How Consumers Deal With Brand Failure-An Individual Differences Approach

Melika Kordrostami, California State University-San Bernardino
Elika Kordrostami, Rowan University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.