Have Your Cake and Make Her Eat It Too: Influencing One’S Social Influence to Justify Indulgence

We argue that people manipulate social norms to justify their own sinful behavior. Specifically, we find in online and in-lab studies that people encourage others to indulge when they have unjustifiably indulged to justify their own indulgence. Furthermore, people serve themselves more when they first serve another person.



Citation:

Stephanie Lin, Christian Wheeler, and Sherrie Ying Ying Ying Xue (2020) ,"Have Your Cake and Make Her Eat It Too: Influencing One’S Social Influence to Justify Indulgence", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1124-1128.

Authors

Stephanie Lin, INSEAD, Singapore
Christian Wheeler, Stanford University, USA
Sherrie Ying Ying Ying Xue, Singapore Management University, Singapore



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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