Food Label Halos and Consumer Perceptions of Food Healthfulness
This paper demonstrates that label halos bias dieters’ estimates about the healthfulness of vice foods containing such labels. Dieters tend to draw a directional conclusion about food healthfulness to mediate the guilt associated with consuming indulgent food. Providing corrective information to dieters can mitigate these effects.
Yijun Zhao (2020) ,"Food Label Halos and Consumer Perceptions of Food Healthfulness", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1184-1184.
Yijun Zhao, Renmin University of China
NA - Advances in Consumer Research Volume 48 | 2020
The Viciousness and Caring of Sharing: Conflicts and Motivations of Online Shamers
Chen Pundak, Tel Aviv University, Israel
Yael Steinhart, Tel Aviv University, Israel
Jacob Goldenberg, IDC
When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases
Nicholas J. Olson, Texas A&M University, USA
Rohini Ahluwalia, University of Minnesota, USA
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Marija Banovic, Aarhus University
Athanasios Krystallis, Athens University of Economics and Business, Greece