Reclaiming Control: a Multimethod Investigation of Consumer Response to Privacy Violations

This research explores the meaning and implications of consumer privacy violations. Using a multi-method approach, we uncover three dimensions of privacy violation (pilot study). Scraped Twitter data (study 1) and an experiment (study 2) then show that consumer response to violation type depends on the nature of the industry.


Brandon Jeremy Reich, Chi Tran, and Hong Yuan (2020) ,"Reclaiming Control: a Multimethod Investigation of Consumer Response to Privacy Violations", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 600-601.


Brandon Jeremy Reich, Portland State University, USA
Chi Tran, University of Oregon, USA
Hong Yuan, University of Oregon, USA


NA - Advances in Consumer Research Volume 48 | 2020

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