Reclaiming Control: a Multimethod Investigation of Consumer Response to Privacy Violations

This research explores the meaning and implications of consumer privacy violations. Using a multi-method approach, we uncover three dimensions of privacy violation (pilot study). Scraped Twitter data (study 1) and an experiment (study 2) then show that consumer response to violation type depends on the nature of the industry.



Citation:

Brandon Jeremy Reich, Chi Tran, and Hong Yuan (2020) ,"Reclaiming Control: a Multimethod Investigation of Consumer Response to Privacy Violations", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 600-601.

Authors

Brandon Jeremy Reich, Portland State University, USA
Chi Tran, University of Oregon, USA
Hong Yuan, University of Oregon, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Mistaking the Journey for the Destination: Overestimating the Fruits of (More) Labor

Eva C Buechel, University of Southern California, USA
Carey K. Morewedge, Boston University, USA
Jiao Zhang, University of Oregon, USA

Read More

Featured

If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption

Matthew J Hall, University of Nebraska-Lincoln
Jamie D. Hyodo, University of Nebraska-Lincoln

Read More

Featured

Consumer Attachment Styles and Preference for Sharing Products

Kivilcim Dogerlioglu Demir, Sabanci University
Ezgi Akpinar, Koc University, Turkey
mehmet okan, ITU

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.