Propelling Pride to Promote Healthy Food Choices Among Entity and Incremental Theorists
People perceiving their weight as fixed (entity theorists) tend to engage less in healthful behaviors than those perceiving their weight as malleable (incremental theorists). We propose that pride from recalling past achievements can serve as an intervention to promote healthful behaviors among entity theorists.
Julia Storch, Jing Wan, and Koert Van Ittersum (2020) ,"Propelling Pride to Promote Healthy Food Choices Among Entity and Incremental Theorists", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 693-694.
Julia Storch, University of Groningen, The Netherlands
Jing Wan, University of Guelph, Canada
Koert Van Ittersum, University of Groningen, The Netherlands
NA - Advances in Consumer Research Volume 48 | 2020
M2. Of Expectations and Experiences: The Moderating Effect of Valanced Expectations on Enjoyment of a Positive versus Negative Experience
Brian Gillespie, University of New Mexico
Molly McGehee, University of New Mexico
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Hillary Wiener, University at Albany
Joshua Wiener, Oklahoma State University, USA
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Katarina Hellén, Univeristy of Vaasa
Maria Sääksjärvi, Delft University of Technology, The Netherlands