Propelling Pride to Promote Healthy Food Choices Among Entity and Incremental Theorists

People perceiving their weight as fixed (entity theorists) tend to engage less in healthful behaviors than those perceiving their weight as malleable (incremental theorists). We propose that pride from recalling past achievements can serve as an intervention to promote healthful behaviors among entity theorists.



Citation:

Julia Storch, Jing Wan, and Koert Van Ittersum (2020) ,"Propelling Pride to Promote Healthy Food Choices Among Entity and Incremental Theorists", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 693-694.

Authors

Julia Storch, University of Groningen, The Netherlands
Jing Wan, University of Guelph, Canada
Koert Van Ittersum, University of Groningen, The Netherlands



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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