Propelling Pride to Promote Healthy Food Choices Among Entity and Incremental Theorists

People perceiving their weight as fixed (entity theorists) tend to engage less in healthful behaviors than those perceiving their weight as malleable (incremental theorists). We propose that pride from recalling past achievements can serve as an intervention to promote healthful behaviors among entity theorists.



Citation:

Julia Storch, Jing Wan, and Koert Van Ittersum (2020) ,"Propelling Pride to Promote Healthy Food Choices Among Entity and Incremental Theorists", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 693-694.

Authors

Julia Storch, University of Groningen, The Netherlands
Jing Wan, University of Guelph, Canada
Koert Van Ittersum, University of Groningen, The Netherlands



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

M2. Of Expectations and Experiences: The Moderating Effect of Valanced Expectations on Enjoyment of a Positive versus Negative Experience

Brian Gillespie, University of New Mexico
Molly McGehee, University of New Mexico

Read More

Featured

Paying to Purchase a Conversation Topic

Hillary Wiener, University at Albany
Joshua Wiener, Oklahoma State University, USA

Read More

Featured

Consumer Response to Innovations: The Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism

Katarina Hellén, Univeristy of Vaasa
Maria Sääksjärvi, Delft University of Technology, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.