The Effect of Perspectives in Food Pictures on Unhealthy Food Choices

Consumers choose less unhealthy food when seeing pictures of food shot in a top perspective vs. a diner’s eye perspective. We show that lower familiarity with seeing food in top view decreases product vividness and subsequently lowers the need for instant gratification. Hence less unhealthy food is chosen.


Eva Meersseman, Iris Vermeir, and Maggie Geuens (2020) ,"The Effect of Perspectives in Food Pictures on Unhealthy Food Choices", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1213-1213.


Eva Meersseman, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Maggie Geuens, Ghent University, Belgium


NA - Advances in Consumer Research Volume 48 | 2020

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