Run, Forrest, Run: How Intense Athletic Pursuits Induce Therapeutic Feelings
This research aims to uncover how consumers’ understanding of their own bodies informs the production of therapeutic feelings. My ethnographic inquiry in the context of ultra-running illustrates a multi-stage process of in-depth engagement with the body that results in the therapeutic consequences of various magnitudes.
Tatsiana Padhaiskaya (2020) ,"Run, Forrest, Run: How Intense Athletic Pursuits Induce Therapeutic Feelings", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1236-1236.
Tatsiana Padhaiskaya, Aalto University, Finland
NA - Advances in Consumer Research Volume 48 | 2020
All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals
Hristina Nikolova, Boston College, USA
Stating the Obvious: How “Ugly” Labels Can Increase the Desirability of Odd-Shaped Produce
Siddhanth Mookerjee, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Joey Hoegg, University of British Columbia, Canada
Explaining the Attraction Effect: An Ambiguity-Attention-Applicability Framework
Sharlene He, Concordia University, Canada
Brian Sternthal, Northwestern University, USA