Run, Forrest, Run: How Intense Athletic Pursuits Induce Therapeutic Feelings
This research aims to uncover how consumers’ understanding of their own bodies informs the production of therapeutic feelings. My ethnographic inquiry in the context of ultra-running illustrates a multi-stage process of in-depth engagement with the body that results in the therapeutic consequences of various magnitudes.
Tatsiana Padhaiskaya (2020) ,"Run, Forrest, Run: How Intense Athletic Pursuits Induce Therapeutic Feelings", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1236-1236.
Tatsiana Padhaiskaya, Aalto University, Finland
NA - Advances in Consumer Research Volume 48 | 2020
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