Was the Past Heavier? the Impact of Product Temporal Orientation on Perceived Heaviness and Product Purchase

The temporal orientation of a product (from the past or future), influences perceived product heaviness, purchase intentions, and behavior. The effect of temporal orientation on perception of heaviness is mediated by specificity of consumer thinking, and the effect on purchase behavior is influenced by fit between temporal orientation and weight.



Citation:

Lan Xu, June Cotte, Nan Cui, and Yiran Jiang (2020) ,"Was the Past Heavier? the Impact of Product Temporal Orientation on Perceived Heaviness and Product Purchase", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 790-791.

Authors

Lan Xu, Wuhan University, China
June Cotte, Ivey Business School, Canada
Nan Cui, Wuhan University, China
Yiran Jiang, Wuhan University



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

The Anchoring Effects of Temperature Cues on Price Valuations

Michael Barbera, Barbera Solutions
Gavin Northey, University of Auckland, New Zealand
Felix Septianto, University of Auckland, New Zealand
Vicki Andonopoulos, University of New South Wales
Catherine Frethey-Bentham, University of Auckland, New Zealand

Read More

Featured

Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors

Kelly Kiyeon Lee, Georgetown University, USA
Jeremy A. Yip, Georgetown University, USA
Cindy Chan, University of Toronto, Canada
Alison Wood Brooks, Harvard Business School, USA

Read More

Featured

A Journey with no Return into the Animal Kingdom: The Role of Tattooing in the Construction of the Collective Identity of the Vegan and Vegetarian Movement

Renata Andreoni Barboza, IBMEC-Instituto Brasileiro de Mercado de Capitais
Tania Modesto Veludo-de-Oliveira, Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP)

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.