Was the Past Heavier? the Impact of Product Temporal Orientation on Perceived Heaviness and Product Purchase

The temporal orientation of a product (from the past or future), influences perceived product heaviness, purchase intentions, and behavior. The effect of temporal orientation on perception of heaviness is mediated by specificity of consumer thinking, and the effect on purchase behavior is influenced by fit between temporal orientation and weight.



Citation:

Lan Xu, June Cotte, Nan Cui, and Yiran Jiang (2020) ,"Was the Past Heavier? the Impact of Product Temporal Orientation on Perceived Heaviness and Product Purchase", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 790-791.

Authors

Lan Xu, Wuhan University, China
June Cotte, Ivey Business School, Canada
Nan Cui, Wuhan University, China
Yiran Jiang, Wuhan University



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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