The Neglected Victim Effect

When prospective donors are offered the option of choosing which victim to support from a choice-set of identifiable victims, the choice to donate to one victim is also a decision to neglect another. We show the Neglected Victim Effect, wherein prospective donors prefer not to choose, resulting in decreased donations.


Liat Levontin, Danit Ein-Gar, and Tehila Kogut (2020) ,"The Neglected Victim Effect", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 494-496.


Liat Levontin, Technion University, Israel
Danit Ein-Gar, Tel Aviv University, Israel
Tehila Kogut, Ben Gurion University, Israel


NA - Advances in Consumer Research Volume 48 | 2020

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