Implications of Underrepresentation For Female Fashion Consumers

In a fashion scene dominated by Western looks, the idea of ideal beauty became more substantial for minority women. Therefore, this study investigates the fashion consumption experiences of a divergent group of women and the way they read the physiological, social and psychological consequences of underrepresentation in the fashion industry.



Citation:

Lena Cavusoglu and Deniz Atik (2020) ,"Implications of Underrepresentation For Female Fashion Consumers", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 262-265.

Authors

Lena Cavusoglu, University of North Carolina at Pembroke
Deniz Atik, University of Texas Rio Grande Valley, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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