Implications of Underrepresentation For Female Fashion Consumers
In a fashion scene dominated by Western looks, the idea of ideal beauty became more substantial for minority women. Therefore, this study investigates the fashion consumption experiences of a divergent group of women and the way they read the physiological, social and psychological consequences of underrepresentation in the fashion industry.
Lena Cavusoglu and Deniz Atik (2020) ,"Implications of Underrepresentation For Female Fashion Consumers", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 262-265.
Lena Cavusoglu, University of North Carolina at Pembroke
Deniz Atik, University of Texas Rio Grande Valley, USA
NA - Advances in Consumer Research Volume 48 | 2020
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