Consumer Deceleration Through Cultural Borrowing and Critical Reflection

This research extends previous findings on consumer deceleration by exploring how cultural borrowing, facilitated through marketing activities in a globally connected consumer culture, can provoke critical reflection. The findings of this study empirically ground a theoretical process that marketers can use to constructively engage in the phenomenon of social acceleration.


Sarah Grace (2020) ,"Consumer Deceleration Through Cultural Borrowing and Critical Reflection", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1231-1231.


Sarah Grace, University of Arkansas, USA


NA - Advances in Consumer Research Volume 48 | 2020

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