Group Buying of Experiential (Vs. Material) Purchases

This research examines how experiential vs. material purchases influence consumer preference for group buying (vs. individual buying). Specifically, consumers while purchasing experiential (vs. material) goods anticipate more enjoyment, which in turn results in higher intent to participate in group buying behavior. These effects hold for interdependent (vs. independent) self-construal.



Citation:

Gopal Das, James Agarwal, and Mark T Spence (2020) ,"Group Buying of Experiential (Vs. Material) Purchases", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1192-1192.

Authors

Gopal Das, Indian Institute of Management Bangalore, India
James Agarwal, University of Calgary, Canada
Mark T Spence, Bond University, Australia



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

M2. Of Expectations and Experiences: The Moderating Effect of Valanced Expectations on Enjoyment of a Positive versus Negative Experience

Brian Gillespie, University of New Mexico
Molly McGehee, University of New Mexico

Read More

Featured

Don’t Tell Me Who I Am! When and How Assigning Consumers an Identity Backfires

Noah Castelo, Columbia University, USA
Kirk Kristofferson, Ivey Business School
Kelley Main, University of Manitoba, Canada
Katherine White, University of British Columbia, Canada

Read More

Featured

E2. Donation versus Adoption: How the Mode of Helping Moderates the Effect of Emotions on Helping

Ziqi Shang, Renmin University of China
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.