Group Buying of Experiential (Vs. Material) Purchases

This research examines how experiential vs. material purchases influence consumer preference for group buying (vs. individual buying). Specifically, consumers while purchasing experiential (vs. material) goods anticipate more enjoyment, which in turn results in higher intent to participate in group buying behavior. These effects hold for interdependent (vs. independent) self-construal.


Gopal Das, James Agarwal, and Mark T Spence (2020) ,"Group Buying of Experiential (Vs. Material) Purchases", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1192-1192.


Gopal Das, Indian Institute of Management Bangalore, India
James Agarwal, University of Calgary, Canada
Mark T Spence, Bond University, Australia


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


Feature A Benefactor or A Victim? How Charity Appeals with Different Protagonist Foci Affect Donation Behavior

Bingqing (Miranda) Yin, University of Kansas, USA
Jin Seok Pyone, University of Kansas, USA

Read More


Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To

Berkeley Jay Dietvorst, University of Chicago, USA
Uri Simonsohn, University of Pennsylvania, USA

Read More


R8. Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence

Summer Hyoyeon Kim, University of Kansas, USA
Jessica Li, University of Kansas, USA
Jenny Olson, Indiana University, USA
SHAILENDRA PRATAP JAIN, University of Washington, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.