Insights on New Information Consumption

Contrary to the intuitive account that the more interdisciplinary the better; it may not be the best to incorporate several topics when presenting an idea. Utilizing field data, topic-modeling, and lab experiments, we find that the more topics in an idea is comprised of the less views it will receive.


Amir Sepehri, Seyednasir Haghighibardineh, and Rod Duclos (2020) ,"Insights on New Information Consumption", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 673-675.


Amir Sepehri, Western University, Canada
Seyednasir Haghighibardineh, Washington State University, USA
Rod Duclos, Western University, Canada


NA - Advances in Consumer Research Volume 48 | 2020

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