Insights on New Information Consumption

Contrary to the intuitive account that the more interdisciplinary the better; it may not be the best to incorporate several topics when presenting an idea. Utilizing field data, topic-modeling, and lab experiments, we find that the more topics in an idea is comprised of the less views it will receive.



Citation:

Amir Sepehri, Seyednasir Haghighibardineh, and Rod Duclos (2020) ,"Insights on New Information Consumption", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 673-675.

Authors

Amir Sepehri, Western University, Canada
Seyednasir Haghighibardineh, Washington State University, USA
Rod Duclos, Western University, Canada



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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