The Pros and Cons of Multitagging in Online Retailing
To facilitate consumers’ keyword-searches and increase product-visibility, online retailers attach descriptive tags to their inventory. Though multiplying the number of tags does increase a given product’s visibility, we find doing so hurts how said product is perceived overall (i.e., product liking is reduced).
Citation:
Amir Sepehri, Seyednasir Haghighibardineh, and Rod Duclos (2020) ,"The Pros and Cons of Multitagging in Online Retailing", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 676-678.
Authors
Amir Sepehri, Western University, Canada
Seyednasir Haghighibardineh, Washington State University, USA
Rod Duclos, Western University, Canada
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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