The Role of Consumer Self-Identities and Individual Tendencies in Food Waste

There are several well-established negative consequences of food waste for the environment and society. Consumers’ environmental or frugal self-identities are associated with lower self-reported food waste. On the other hand, people’s impulsive buying tendency and disgust sensitivity are important factors that associate positively with consumer food waste.


Violeta Stancu and Liisa Lähteenmäki (2020) ,"The Role of Consumer Self-Identities and Individual Tendencies in Food Waste", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1226-1226.


Violeta Stancu, Aarhus University, Denmark
Liisa Lähteenmäki, Aarhus University, Denmark


NA - Advances in Consumer Research Volume 48 | 2020

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