The Role of Consumer Self-Identities and Individual Tendencies in Food Waste

There are several well-established negative consequences of food waste for the environment and society. Consumers’ environmental or frugal self-identities are associated with lower self-reported food waste. On the other hand, people’s impulsive buying tendency and disgust sensitivity are important factors that associate positively with consumer food waste.



Citation:

Violeta Stancu and Liisa Lähteenmäki (2020) ,"The Role of Consumer Self-Identities and Individual Tendencies in Food Waste", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1226-1226.

Authors

Violeta Stancu, Aarhus University, Denmark
Liisa Lähteenmäki, Aarhus University, Denmark



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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