Friend Or Foe? a Long-Term Multi-Country Perspective on Consumer Animosity

The Brexit or the US-Chinese trade conflict mark the resurgence of deglobalization and consumer animosity. Based on existing data from six countries from 2010 this study lays the foundation to examine, whether animosity context changes result in altered individual consumption behaviors and hence evaluate the scope of animosity for practitioners.



Citation:

Tinka Krüger, Robert Mai, Wassili Lasarov, and Stefan Hoffmann (2020) ,"Friend Or Foe? a Long-Term Multi-Country Perspective on Consumer Animosity", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1198-1198.

Authors

Tinka Krüger, Kiel University
Robert Mai, Grenoble Ecole de Management, France
Wassili Lasarov, Kiel University
Stefan Hoffmann, Kiel University



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

H10. No Pain, No Out-of-Box Thinking: An Examination of the Effects of Self-Threat on Creativity

Huan You, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Haiyang Yang, Johns Hopkins University

Read More

Featured

P2. The Upside of Myopic Loss Aversion

Daniel Wall, Carnegie Mellon University, USA
Gretchen Chapman, Carnegie Mellon University, USA

Read More

Featured

Growing Up Rich and Insecure Makes Objects Seem Human: Childhood Material and Social Environments Predict Anthropomorphism

Jodie Whelan, York University, Canada
Sean T. Hingston, York University, Canada
Matthew Thomson, Western University, Canada
Allison R. Johnson, Western University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.