A Permanently Loose End: Constructing the Intersectional Identity of British South Asians

Moving away from dominant acculturation models, this research study draws on intersectional theory to better understand how individuals from the British South Asian community in the U.K., respond to social complexity and engage in identity construction. Our findings present a picture of the way participants mix and juxtapose identity categories.



Citation:

Ofer Dekel Dach and Amandeep Takhar (2020) ,"A Permanently Loose End: Constructing the Intersectional Identity of British South Asians", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1242-1242.

Authors

Ofer Dekel Dach, De Montfort University
Amandeep Takhar, De Montfort University, Leicester



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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