The Impact of Natural Versus Attained Beauty on Service Evaluations

This research examines how women customers differently judge a service provider with natural or attained beauty and, in turn, evaluate their service. Two field experiments showed that obtained beauty is judged less favorably, decreasing overall service evaluations.



Citation:

Jooyoung Park and Nathasya Pricilia B Kristianto (2020) ,"The Impact of Natural Versus Attained Beauty on Service Evaluations", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1219-1219.

Authors

Jooyoung Park, Peking University, China
Nathasya Pricilia B Kristianto, Peking University HSBC Business School



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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