The Impact of Natural Versus Attained Beauty on Service Evaluations
This research examines how women customers differently judge a service provider with natural or attained beauty and, in turn, evaluate their service. Two field experiments showed that obtained beauty is judged less favorably, decreasing overall service evaluations.
Jooyoung Park and Nathasya Pricilia B Kristianto (2020) ,"The Impact of Natural Versus Attained Beauty on Service Evaluations", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1219-1219.
Jooyoung Park, Peking University, China
Nathasya Pricilia B Kristianto, Peking University HSBC Business School
NA - Advances in Consumer Research Volume 48 | 2020
I7. Male Spokespeople: Antecedents and Consequences of Social Comparison
Hsuan-Yi Chou, National Sun Yat-sen University
Xing-Yu (Marcos) Chu, Nanjing University
Chieh-Wen Cheng, National Sun Yat-sen University
Alternative Worldviews on Human – Nonhuman Relations: The Turkish Case
N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France
Consuming Time-Space Imaginations: Bakhtin’s Chronotope on Robots and Artificial Intelligence
Marat Bakpayev, University of Minnesota Duluth, USA
Alima Yesmukanova, KIMEP University