Counterfeit Consumption Eliciting Group-Based Emotions

This paper investigates positive and negative emotions as consequences of the consumption of counterfeits in the context of soccer supporters. Specifically, the perceived personal in-group responsibility for consuming counterfeits leads to negative affect (e.g., guilt and anger), while the responsibility for consuming original products leads to positive affects (e.g., pride).



Citation:

Delane Botelho, Fernando A. Fleury, and RAMONA DE LUCA (2020) ,"Counterfeit Consumption Eliciting Group-Based Emotions", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1193-1193.

Authors

Delane Botelho, EAESP-FGV, Brazil
Fernando A. Fleury, EAESP-FGV, Brazil
RAMONA DE LUCA, EAESP-FGV, Brazil



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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