Priming Pleasure Through Smells: the Effect of Positive Odors on Categorization of Affectively Congruent Objects

Studies demonstrated that pleasant scents induce pleasurable experiences and choices. However, the unconscious mechanism through which individuals make mental associations between odors and unrelated objects is unclear. This research explores the effect of odors on mental processes (categorization) when the odor and stimuli in other modalities match on their valence.



Citation:

RAMONA DE LUCA and Delane Botelho (2020) ,"Priming Pleasure Through Smells: the Effect of Positive Odors on Categorization of Affectively Congruent Objects", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1215-1215.

Authors

RAMONA DE LUCA, EAESP-FGV, Brazil
Delane Botelho, EAESP-FGV, Brazil



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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