Masculinity May Mean Different Things in Different Contexts

The present research examines masculinity perceptions in various contexts. Drawings done by 183 men in six different contexts are analysed.The findings reveal that the facets of masculinity change based on social roles or settings.



Citation:

Tabitha S Thomas (2020) ,"Masculinity May Mean Different Things in Different Contexts", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 152-155.

Authors

Tabitha S Thomas, Unaffiliated



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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