(Not) Giving the Same Old Song and Dance: Gift-Givers’ Aversion to Repeating Gifts

This research demonstrates that when deciding between a gift that they previously gave to the recipient and alternative gifts that they are yet to give to the recipient, gift-givers do not give repeat gifts as often as recipients prefer because givers hold misguided concerns about thoughtfulness and boringness.



Citation:

Julian Givi (2020) ,"(Not) Giving the Same Old Song and Dance: Gift-Givers’ Aversion to Repeating Gifts", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 367-367.

Authors

Julian Givi, West Virginia University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

M8. Nostalgia Increases Healthy Attitudes and Behaviors

Jannine Lasaleta, Yeshiva University
Carolina O. C. Werle, Grenoble Ecole de Management
Amanda Pruski Yamim, Grenoble Ecole de Management

Read More

Featured

Both Good from Afar…and Far from Good? Mental Representation Changes Consumer Preference for Products from a Brand with a Reputation for Innovativeness

Jeff Larson, Brigham Young University, USA
Kelly Goldsmith, Vanderbilt University, USA
BJ Allen, University of Arkansas, USA

Read More

Featured

Losing Fast or Slow? Preferences for Uncertainty Resolution

Kurt P. Munz, New York University, USA
Alixandra Barasch, New York University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.