Promoting Consumer Mental Wellness Through Emotion Regulation Strategies

Anxiety is a reaction that plagues many young adults and can be mitigated by using adaptive emotion regulation strategies. Two common emotion regulation strategies are cognitive reappraisal and expressive suppression. Findings from this research demonstrate that cognitive reappraisal leads to more positive feelings and reduced anxiety than expressive suppression.


Elyria Kemp, Kelly Cowart, and My Bui (2019) ,"Promoting Consumer Mental Wellness Through Emotion Regulation Strategies", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 142-145.


Elyria Kemp, University of New Orleans, USA
Kelly Cowart, USF
My Bui, LMU


NA - Advances in Consumer Research Volume 47 | 2019

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