Discourses of Disability: Building Physical and Mental Marketplace Resilience
This research uses the experiences of consumers with disabilities as a powerful context to explore consumer resiliency. Analysis of newspaper articles and in-depth interviews reveal that navigating the marketplace with physical and cognitive disabilities exacts a mental toll that leads to emotional stress in addition to other mental illnesses or conditions.
Citation:
Samantha Cross and Akon Epko (2019) ,"Discourses of Disability: Building Physical and Mental Marketplace Resilience", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 142-145.
Authors
Samantha Cross, Iowa State University, USA
Akon Epko, Rutgers University, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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