Hot Or Cold? How Ambient Temperature Influences Calorie Consumption
We investigate how ambient temperature (67-77 ◦F) in typical consumption settings, such as at a restaurant or at home, influences calorie consumption. We demonstrate that as ambient temperature increases, calorie consumption decreases. This occurs because ambient temperature influences social density perceptions, which then influences impression management concerns, which lowers calorie consumption. We report findings from four studies and discuss theoretical, managerial, and policy implications.
Jayati Sinha and Rajesh Bagchi (2019) ,"Hot Or Cold? How Ambient Temperature Influences Calorie Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 57-61.
Jayati Sinha, Florida International University, USA
Rajesh Bagchi, Virginia Tech, USA
NA - Advances in Consumer Research Volume 47 | 2019
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