Hot Or Cold? How Ambient Temperature Influences Calorie Consumption

We investigate how ambient temperature (67-77 ◦F) in typical consumption settings, such as at a restaurant or at home, influences calorie consumption. We demonstrate that as ambient temperature increases, calorie consumption decreases. This occurs because ambient temperature influences social density perceptions, which then influences impression management concerns, which lowers calorie consumption. We report findings from four studies and discuss theoretical, managerial, and policy implications.


Jayati Sinha and Rajesh Bagchi (2019) ,"Hot Or Cold? How Ambient Temperature Influences Calorie Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 57-61.


Jayati Sinha, Florida International University, USA
Rajesh Bagchi, Virginia Tech, USA


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


Corporate Social Responsibility and Dishonest Consumer Behavior

In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA

Read More


O12. When do People Waste Time? Testing a Mechanism for Parkinson’s Law.

Holly S Howe, Duke University, USA
Tanya Chartrand, Duke University, USA

Read More


D1. When Intention to Share on Social Media Increases Variety-Seeking: The Role of Self-Enhancement

Jingjing Ma, Peking University
David Dubois, INSEAD, France
Fei Jin, Peking University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.