Effects of Synthetic and Analytic Graphical Front-Of-Pack Labels on the Nutritional Quality of Supermarket Food Purchases: Evidence From a Large-Scale Randomized Control Trial
To examine the effects of FOP nutrition labels, the author(s) affixed 1.75 m labels and measured the nutritional quality of the purchases of hundreds of thousands of shoppers in four categories. Effect sizes were modest and design choices mattered more than whether the label was synthetic or analytic (multidimensional).
Pierre Chandon and Pierre Dubois (2019) ,"Effects of Synthetic and Analytic Graphical Front-Of-Pack Labels on the Nutritional Quality of Supermarket Food Purchases: Evidence From a Large-Scale Randomized Control Trial", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 57-61.
Pierre Chandon, INSEAD, France
Pierre Dubois, Toulouse School of Economics, France
NA - Advances in Consumer Research Volume 47 | 2019
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