Back to the Present: How Direction of Mental Time Travel Affects Thoughts and Behaviors

Past research has found that people struggle to identify with the future self; they steeply discount the value of rewards, over-eating and over-spending today, while planning to reform tomorrow. This research investigates the novel proposition that traveling back to the present can help connect us to the future self.



Citation:

Kate Christensen, Hal Hershfield, and Sam J. Maglio (2019) ,"Back to the Present: How Direction of Mental Time Travel Affects Thoughts and Behaviors", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 518-518.

Authors

Kate Christensen, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Sam J. Maglio, University of Toronto Scarborough, Canada



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

When Lack of Belongingness Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases

Ainslie Schultz, Providence College
Kevin Newman, Providence College
Scott Wright, Providence College

Read More

Featured

When products become autonomous: Drawbacks of a perceived lack of control and how to resolve it

Moritz Joerling, RWTH Aachen University
Robert Böhm, RWTH Aachen University
Stefanie Paluch, RWTH Aachen University

Read More

Featured

When Waste Costs: The Influence of Price on Consumers’ Perceived Waste and Purchase Intention of an Excessive Amount of Product

Tao Tao, Hong Kong Baptist University
Robert Wyer Jr., University of Cincinnati, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.