Back to the Present: How Direction of Mental Time Travel Affects Thoughts and Behaviors

Past research has found that people struggle to identify with the future self; they steeply discount the value of rewards, over-eating and over-spending today, while planning to reform tomorrow. This research investigates the novel proposition that traveling back to the present can help connect us to the future self.



Citation:

Kate Christensen, Hal Hershfield, and Sam J. Maglio (2019) ,"Back to the Present: How Direction of Mental Time Travel Affects Thoughts and Behaviors", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 518-518.

Authors

Kate Christensen, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Sam J. Maglio, University of Toronto Scarborough, Canada



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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