19C Seeing Red? Loss of Personal Control Reduces Consumers’ Interest in Sales Promotions in Crowded Retail Spaces
Applying an online survey as well as an eye-tracking experiment in the field the current research demonstrates that consumers are less likely to rely on sales promotions when the number of other customers present decreases consumers’ perceptions of personal control.
Citation:
Johanna Palcu, Simona Haasova, Oliver B. Büttner, and Arnd Florack (2019) ,"19C Seeing Red? Loss of Personal Control Reduces Consumers’ Interest in Sales Promotions in Crowded Retail Spaces", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 985-985.
Authors
Johanna Palcu, Vienna University of Economics and Business, Austria
Simona Haasova, University of Vienna, Austria
Oliver B. Büttner, University of Duisburg-Essen, Germany
Arnd Florack, University of Vienna, Austria
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
How Temporal Separation in Budgeting Affects Spending Behavior
Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA
Featured
The Secrecy Effect: Secret Consumption Polarizes Product Evaluations
Maria A Rodas, University of Minnesota, USA
Deborah Roedder John, University of Minnesota, USA
Featured
Pursue Your Passions: Cultural Discourses about Consumer’s Heroic Wilderness Adventures
Nathan Warren, University of Oregon, USA
Linda L Price, University of Oregon, USA