Tickets, Tweets, and Terror: Understanding Consumer Reactions to High-Profile Event Organization in a Climate of Heightened Insecurity
How do consumers cope in an environment of perceived risk? We address this by drawing on a dataset of 20,000 tweets, ethnography, and 15 pre- and post-match interviews in Pakistan. We find that expressions of (mis-)trust in higher authorities, ignoring situation seriousness, and furthering personal agendas help navigate panic-stricken moments.
Citation:
Ateeq Abdul Rauf and Ahmad Bilal Aslam (2019) ,"Tickets, Tweets, and Terror: Understanding Consumer Reactions to High-Profile Event Organization in a Climate of Heightened Insecurity", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 823-825.
Authors
Ateeq Abdul Rauf, Information Technology University, Pakistan
Ahmad Bilal Aslam, Information Technology University, Pakistan
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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