5O Nutrition Label Format and Consumer Attention: the Role of Involvement

We conducted an eye-tracking experiment to test whether FDA’s modifications to the Nutrition Facts label influence attention, and the role of involvement. We show that less involved consumers increase attention to the modified version, and the modified label help highly involved consumers find necessary information more quickly.


Yi Xie, Naomi Mandel, and Carola Grebitus (2019) ,"5O Nutrition Label Format and Consumer Attention: the Role of Involvement", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 999-999.


Yi Xie, Xiamen University, China
Naomi Mandel, Arizona State University, USA
Carola Grebitus, Arizona State University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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